Website experience · Growth · Technical marketing

I build web experiences that connect development work to measurable growth.

15+ years across WordPress development, technical SEO, conversion optimization, analytics and marketing automation — with recent work spanning React, Next.js, APIs and AI-assisted development.

View selected work Email Derek

Oshawa, Ontario · derekwydra@gmail.com

Selected work

Products and web properties I’ve built and operated.

The common thread is hands-on ownership: build the experience, connect the systems, measure what happens, and improve it.

Braintoon Web

React web app · acquisition funnel · analytics

Visit Braintoon

Built and operate the web experience for Braintoon, an animated book-summary subscription product. The web app functions as both a product surface and an acquisition system, connecting campaign attribution, signup, analytics, payments and downstream lifecycle communication.

StackReact · Next.js · Supabase · Stripe · PostHog · Vercel

WorkflowGit/GitHub · OpenAI Codex · Claude Code · CI/CD

+62%email opt-in improvement in one CRO test

21% → 34%opt-in rate while core signup conversion held at ~42%

UTM → conversioncampaign attribution carried into the signup funnel

Braintoon WebHomepage / landing page

Braintoon WebBook / player experience

Braintoon WebQuiz flow

Braintoon WebSignup / paywall

Braintoon Mobile

React Native iOS & Android app

Built the iOS and Android product experience with React Native and Expo, including animated playback experiences, subscriptions, product analytics and shared account infrastructure with the web app.

StackReact Native · Expo · Supabase · RevenueCat · PostHog

InteractionReanimated · Animated API · gesture and transition work

Library / home

Book detail

Animated player

Infographic / zoom

Subscription / paywall

Growth Summary

WordPress · SEO · website optimization

Visit Growth Summary

Built and operated a 150–200 page WordPress publishing and subscription property spanning custom development, Gutenberg blocks, technical SEO, performance, membership infrastructure and lifecycle marketing.

StackWordPress · PHP · JavaScript · jQuery · Gutenberg · MemberPress

GrowthTechnical SEO · Ahrefs · GA4 · Search Console · CRO

208Kannual visitors during a strong year

342Kannual pageviews

90%+of acquisition from organic search

Custom development included WordPress themes, plugins and Gutenberg blocks — including an editor-configurable interactive quiz block with front-end behavior and server-side rendering.

Growth SummaryRepresentative content / book page

Growth SummaryHomepage or category view

GutenbergInteractive quiz block

AI Book Finder

SEO research → product idea → API development → organic acquisition

View tool

Identified an underserved search-intent opportunity through Ahrefs and built an interactive JavaScript/OpenAI API utility instead of answering the query with a conventional article.

~99,000pageviews in 2025

Search researchProduct ideaAPI buildMeasure

AI Book FinderInteractive tool screenshot

Capabilities

Web development

WordPress, PHP, JavaScript, jQuery, HTML/CSS, React, Next.js, React Native

WordPress

Custom themes, custom plugins, Gutenberg blocks, CMS operations, performance, Core Web Vitals

Growth

Technical SEO, CRO, A/B testing, landing pages, funnel optimization, search strategy

AI-assisted development

OpenAI Codex, Claude Code, OpenAI APIs, Anthropic APIs

Engineering workflow

Git, GitHub, pull requests, CI/CD, Vercel, REST APIs, webhooks, JSON, Postman

Analytics & marketing tech

GA4, Search Console, PostHog, Ahrefs, Semrush, HubSpot, AWeber, Brevo, Resend

Contact

Interested in building better web experiences?

I'm based in Oshawa, Ontario and open to website, digital experience, SEO and technical marketing opportunities.

Email Derek Resume coming soon